Entry Fee: £210+VAT
A – Luxury Food Pack
This category is open to luxury packaging in any material or format for all edible products, including but not restricted to chocolates, biscuits, condiments and oils, cheeses and so on.
B – Luxury Tobacco Pack
This category is open to all packaging for luxury tobacco products including cigarettes, loose tobacco, cigars, lighters and tobacco-related accessories.
C – Jewellery and Accessories Pack
This category is open to packaging in any material for all luxury jewellery, watches and clothing accessories for both men and women including, but not limited to, earrings, necklaces, bracelets, cuff-links, neck-ties, scarves, watches and so on.
D – Luxury Bag
This category is open to luxury shopping or carrier bags. As these products are not sold on the shelf, judges will not be asked to consider shelf stand-out but instead will be briefed to consider how the bag adds value to the brand once it has been given to a shopper.
E – Luxury Drinks – primary pack
This category is open to all bottles, including both soft drinks and alcoholic drinks. Judges will take into account the primary pack, the closure and any labelling and decoration on the pack.
F – Luxury Drinks – presentation case, carton, sleeve or tube
This category is open to all decorative cases, tins, tubes and other secondary packs in any material that are used to enclose a bottle or other primary pack of wine, spirits or soft drinks. Judges will be looking exclusively at the secondary pack.
G – Luxury Perfume Pack
This category is open to all packaging for perfume or aftershave for men or women in any material. In considering the five key criteria laid out above, judges will be briefed to focus not only on the primary perfume packaging but also any presentation cases/boxes or other secondary packaging in which the perfume is presented or sold.
H – Luxury Cosmetics Pack
This category is open to all packaging for premium and luxury cosmetics products including, but not limited to, mascara, lipstick, lip gloss, nail polish, eye liner, foundation, face powder and other cosmetics products. In considering the five key criteria laid out above, judges will be briefed to focus not only on the primary packaging of the product but also any presentation cases/boxes or other secondary packaging in which the product is presented or sold.
I – Luxury Personal Care Pack
This category is open to all packaging for premium and luxury personal care products including, but not limited to, creams, shampoo and other haircare products and skincare and cleaning products.
J - Luxury Media, entertainment and electronics Pack
This category is open to all premium and luxury packaging for media, entertainment and electronics products including, but not limited to, CDs, DVDs and Blu-ray discs, video and computer games and software, smartphones and other mobile and electronics devices.
K - Luxury Gift Pack
This category is open to all gift packs for premium and luxury goods. These can include seasonal gift packs for festivals such as Christmas, Easter, Mothers’ Day, Fathers’ Day, Thanksgiving, Eid, Diwali, Hanukkah or Valentine’s Day. Entries may also be for gift packs for other product categories.
L – Special Edition Pack
This category is open to packs in any product category that are part of a limited promotional campaign. Entrants must explain how the pack is a limited edition, what value that limited edition campaign delivered to the brand and how the pack fitted in to the wider marketing campaign, if there was one.
M - Technical achievement
This category is specially designed to recognise the pack demonstrating the greatest technical achievement in the competition. Packs in any material and for any luxury or premium product may be entered directly into this category. Packs in this category will be judged on qualities including, but not limited to, their outstanding manufacturing quality, innovative use of materials and/or production technologies, the cost of goods or their success in overcoming specific hurdles in the manufacturing process.
N – Best in Show
When entering categories A-M, all entrants must state whether their pack is Premium, Super-Premium, Luxury or Super-Luxury. On the judging day for the Awards, judges will select an overall winner for the Best in Show in each of the Premium, Super-Premium, Luxury or Super-Luxury categories. This will ensure that the Awards recognise outstanding achievement in packaging design and production at a range of price points and for packs that work under different cost constraints. Entrants cannot enter the Best in Show categories directly; their entries will be nominated by the judges. We reserve the right to not award a Best in Show in all four categories if the judges feel that entries are not of a sufficient standard to merit an award.
O – Luxury Packaging Design Agency
This category will recognise the design or branding agency that has made the best overall contribution to luxury packaging design in the year under review. Judges will be looking for evidence of a consistent output of outstanding work that demonstrates creativity, innovation, a strong sense of luxury and beauty, and evidence of value being added to the brands.
P – Luxury Packaging Supplier
This category will reward the luxury packaging supplier – either a manufacturer or a sourcing partner – that judges consider to have made the best overall contribution to luxury packaging design and innovation in the year under review. Judges will be looking for evidence of a consistent output of outstanding work that demonstrates excellent quality, innovation in materials and form, a strong sense of luxury and beauty and evidence of value being added to the brands.
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